• The development of a new brand name.

• Application to a broad range of materials and products.

• The unique qualities of ElectriPlast/PlasTenna™ make it the ideal conduit for seamlessly transporting any digital information.

• The ElectriPlast™ enabling technology could be branded in a way similar to "Intel Inside". While the consumer has other choices, they could be swayed to purchase those wireless products with the Licensee/PlasTenna logo. The reasons for this consumer loyalty could be performance, form factor, cost and potentially security.

• A licencee's commitment to a wireless and broad electronics product portfolio offers opportunity to rapidly deploy technology over its entire business.

• Interest and awareness of ElectriPlast/PlasTenna™ is high—a licencee can be a leader in the deployment of this revolutionary new technology.

• Opportunity to be proactive, not reactive.

• Disruptive technology offers branding opportunity throughout the wireless and electronics market.